The main character in Death of a Salesman makes his living by persuading other
people to buy his products. A salesman can only count himself successful if he constantly increaseshis turnover. The routine of selling is very repetitious and draining, so the
salesman has to cultivate personal qualities that will help to generate enthusiasm
and optimism in himself even though the person to whom he is selling might
appear uninterested.
At the time this play was written, many Americans were reading a best selling
book called How to Win Friends and Influence People by Dale Carnegie.
Basically the thrust of this book was to demonstrate how human relations could be
exploited for practical gain. This is why Willie believes it is so important to be not
just ‘liked’ but ‘well liked’. Because if you are ‘well liked’ people will be
prepared to trust you and therefore buy what you have to sell.
"Selling is the only job in the world in which a man is paid exactly what
he is worth, and not what someone else thinks he is worth. He should love
selling for this reason, and this reason only. He has accepted a man’s job,
and it will be entirely due to his own efforts. If he fails, it will be entirely
due to his own weaknesses."
Alfred Tack, Sell Better - Live Better (1958)Using information from the article "Generation Sell" and the introductory notes above, respond to the following prompt:
What might it be like to sell yourself over and over again? What could be the positive and negative effects of this lifestyle?



